2018 ASNE-APME-APPM News Leadership Conference has ended
Sept. 11-12 at  AT&T Executive Education and Conference Center

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Wednesday, September 12 • 10:45am - 11:25am
Innovation Track: Measuring Success

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Publishers are creating their own analytics, combining proprietary data with Omniture and Chartbeat, to better match the goals of their newsrooms. These new scores do a much better job of judging the work of reporters and editors in the age of the subscriber. How do you develop proprietary analytics that help your newsroom succeed in its mission?

This session is sponsored by The Lenfest Institute for Journalism and Philadelphia Media Network.

avatar for Tom Rosenstiel

Tom Rosenstiel

Executive director, American Press Institute
Author, journalist, researcher and media critic, TOM ROSENSTIEL is one of the nation's most-recognized thinkers on the future of media. Before joining the American Press Institute in January 2013, he was founder and for 16 years, director of the Project for Excellence in Journalism... Read More →

avatar for Suki Dardarian

Suki Dardarian

Senior managing editor and vice president, Minneapolis Star Tribune
SUKI DARDARIAN is senior managing editor and vice president of the Star Tribune. Previously, she worked at The Seattle Times, which won Pulitzer Prizes for breaking news and investigative reporting under her leadership. This year, the Star Tribune was a Pulitzer finalist for its examination... Read More →
avatar for Gabe Escobar

Gabe Escobar

Editor and vice president, Philadelphia Media Network
GABRIEL ESCOBAR is editor and vice president of the Philadelphia Media Network, home to The Philadelphia Inquirer, the Philadelphia Daily News and Philly.com. Escobar joined The Inquirer in 2007. Before that, he spent 16 years at The Washington Post as a reporter on the local and national staffs, as a foreign correspondent based in South America and as city editor. At The Inquirer, he has also served as managing editor, deputy managing... Read More →
avatar for Erica Smith

Erica Smith

Online editor and director of digital strategy, The Virginian-Pilot
ERICA SMITH is the online editor and director of digital strategy at The Virginian-Pilot, where she leads audience development, digital strategy and analytics, and innovation. Earlier this year, she earned her master's in entrepreneurial technology. She also was named the Local Media... Read More →
avatar for Liz Worthington

Liz Worthington

Director of content strategy, American Press Institute
LIZ WORTHINGTON is the director of content strategy at the American Press Institute. She manages API's program Metrics for News, a winner of the 2018 Biggies Awards for excellence in data strategy, that helps publishers better understand their audiences and create data-driven content strategies. Prior to joining API, Worthington worked for nearly 10 years as a reporter and editor for newspapers and digital... Read More →

Wednesday September 12, 2018 10:45am - 11:25am
Salon A-B AT&T Executive Education and Conference Center

Attendees (7)