2018 ASNE-APME-APPM News Leadership Conference has ended
Sept. 11-12 at  AT&T Executive Education and Conference Center

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Tuesday, September 11 • 1:45pm - 2:45pm
Big J Track: Comments: A Path to Subscribers

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In recent years, the level of nastiness on comments on stories have left editors tormented about how to handle them, with some news organizations ditching comments from their site all together. But in the past year, as subscriptions became a more important part of the revenue stream, publishers found some interesting data. It turns out subscribers are far more likely to comment on articles or read the comments themselves, making them a critical selling and retention tool. And then a new open-source commenting system, funded by Knight Foundation, was released, decreasing costs for publishers and improving moderation. So where does that leave us now? We will walk through the latest thinking with nationally renowned researcher Talia Stroud of the Center for Media Engagement at the University of Texas and Andrew Losowsky of The Coral Project.

This session is sponsored by the Austin American-Statesman and GateHouse Media.

avatar for Zahira Torres

Zahira Torres

Editor, El Paso Times
ZAHIRA TORRES is editor of the El Paso Times. She is the second woman and first Latina to lead the 137-year-old newspaper. As a reporter in El Paso, Torres uncovered a cheating scheme led by the superintendent of the city’s largest school district that denied numerous students their... Read More →

avatar for Andrew Losowsky

Andrew Losowsky

Project lead, The Coral Project
ANDREW LOSOWSKY is the project lead of The Coral Project, which is dedicated to bringing journalists closer to the communities they serve. The project's open-source software is currently used in more than 30 newsrooms in 10 countries.
avatar for Talia Stroud

Talia Stroud

Associate professor of communication studies, The University of Texas at Austin
NATALIE (TALIA) JOMINI STROUD is an associate professor of Communication Studies and Journalism, founding and current director of the Center for Media Engagement and assistant director of the Strauss Institute in the Moody College of Communication at the University of Texas at Austin... Read More →

Tuesday September 11, 2018 1:45pm - 2:45pm
Classroom 203 AT&T Executive Education and Conference Center

Attendees (1)