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2018 ASNE-APME-APPM News Leadership Conference
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Sept. 11-12 at  AT&T Executive Education and Conference Center

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Tuesday, September 11 • 1:45pm - 2:45pm
Big J Track: Comments: A Path to Subscribers

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Turning off comments had become a trend, almost a point for pride, in recent years for editors fed up with the level of nastiness on their articles. But in the past year, as subscriptions became a more important part of the revenue stream, publishers found some interesting data. It turns out subscribers are far more likely to comment on articles or read the comments themselves, making them a critical selling and retention tool. And then a new open-source commenting system, funded by the Knight Foundation, was released, decreasing costs for publishers and improving moderation. So where does that leave us now? We will walk through the latest thinking with nationally renowned researcher Talia Stroud of the Center for Media Engagement at the University of Texas.

Speakers
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Andrew Losowsky

Project lead, The Coral Project
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Talia Stroud

Associate professor of communication studies, The University of Texas at Austin


Tuesday September 11, 2018 1:45pm - 2:45pm
Salon D-E AT&T Executive Education and Conference Center
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