2018 ASNE-APME-APPM News Leadership Conference
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Sept. 11-12 at  AT&T Executive Education and Conference Center

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Tuesday, September 11 • 10:45am - 11:45am
Innovation Track: Serving Your Readers in 2018

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How can you use human-centered design to put the audience first and produce impactful storytelling? We will review a project done by the Philadelphia Media Network and the CUNY Graduate School of Journalism, which recruited three real Philadelphians to participate in a half-day human-centered design exercise. They interviewed these volunteers about their habits and priorities, discovered real needs and brainstormed service journalism story ideas. A popular series called “We The People” came out of it.

This session is sponsored by The Lenfest Institute for Journalism and Philadelphia Media Network.


Kim Fox

Managing editor of audience development, Philadelphia Media Network

Marie Gilot

Director of professional development, CUNY Graduate School of Journalism
MARIE GILOT heads CUNY J+, the professional development arm at the Craig Newmark  Graduate School of Journalism at the City University of New York. In 2017, CUNY J+ designed  and delivered a series of digital skills workshops to the Philadelphia Media Network  newsroom. Gilot was previously a program offic... Read More →

Patrick Kerkstra

Managing editor of digital content, Philadelphia Media Network

Tuesday September 11, 2018 10:45am - 11:45am
Salon A-B AT&T Executive Education and Conference Center
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