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2018 ASNE-APME-APPM News Leadership Conference
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Sept. 11-12 at  AT&T Executive Education and Conference Center

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Tuesday, September 11 • 10:45am - 11:45am
Innovation Track: Serving Your Readers in 2018

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How can you use human-centered design to put the audience first and produce impactful storytelling? We will review a project done by the Philadelphia Media Network and the CUNY Graduate School of Journalism, which recruited three real Philadelphians to participate in a half-day human-centered design exercise. They interviewed these volunteers about their habits and priorities, discovered real needs and brainstormed service journalism story ideas. A popular series called “We The People” came out of it.

This session is sponsored by The Lenfest Institute for Journalism and Philadelphia Media Network.


Speakers
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Kim Fox

Managing editor of audience development, Philadelphia Media Network
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Marie Gilot

Director of professional development, CUNY Graduate School of Journalism
MARIE GILOT heads CUNY J+, the professional development arm at the Craig Newmark  Graduate School of Journalism at the City University of New York. In 2017, CUNY J+ designed  and delivered a series of digital skills workshops to the Philadelphia Media Network  newsroom. Gilot was previously a program offic... Read More →
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Patrick Kerkstra

Managing editor of digital content, Philadelphia Media Network


Tuesday September 11, 2018 10:45am - 11:45am
Salon A-B AT&T Executive Education and Conference Center
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